I will conduct myself in a manner that reflects positively upon the coaching profession and I will refrain from engaging in conduct or making statements that may negatively impact the public's understanding or acceptance of coaching as a profession.
I will construct clear agreements with my clients, and honour all agreements made in the context of the professional coaching relationship.
I will ensure that, prior to or at the initial session, my coaching client understands the nature of coaching, the bounds of confidentiality, financial arrangements and other terms of the coaching agreement.
I will accurately identify my qualifications, expertise and experience as a coach.
I will not intentionally mislead or make false claims about what my client will receive from the coaching process or from me as a coach.
I will not knowingly exploit any aspect of the coach-client relationship for my personal, professional or monetary advantage or benefit.
I will respect the client's right to terminate coaching at any point during the process. I will be alert to indications that the client is no longer benefiting from our coaching relationship.
If I believe the client would be better served by another coach or other support professional I will encourage the client to make a change.
I will respect the confidentiality of my client's information, except as authorised by the client, or as required by law.
I will obtain agreement from my client before releasing their name as a client or reference, or any other client identifying information.
I will seek to avoid conflicts between my interests and the interests of my clients.
Whenever any actual conflict of interest or potential for conflict of interest arises, I will openly disclose it and fully discuss with my client how to deal with it in whatever way best serves my client.
I will make a copy of this code freely available to my clients.